‘Togetherness’ and ‘Joy’ were the two words we kept returning to when we began thinking about our strategy for 2027 to 2031.

We feel togetherness and joy in our venues every day. We see them spread across the city as we burst out beyond our walls for the festival each year. And when we asked you – our audiences, supporters and communities – what makes Wiltshire Creative special, those were the ideas you reflected back to us.

Our strategy to 2031 has grown through listening and collaboration with our team, Board, partners, audiences and communities. We launch it with a renewed purpose to bring people together for joyful, life-enhancing creative experiences.

Five broad goals will drive our work as we strive to shape a more creative, inclusive and connected future. We will:

• Produce performances that bring pride and joy to our region and beyond
• Invigorate our venues and city spaces with a diverse range of creative experiences that deliver surprise, delight and wonder
• Spark imagination through a wide range of participatory opportunities, inviting more people in our region to live creative lives
• Grow talent development and skills pathways to nurture new work and new voices
• Prioritise people and planet and build a resilient business that can take opportunities in a world that is changing fast

These goals reflect our role as custodians of our venues and festival, as an education provider, a civic partner and a cultural employer. They draw on the ideas and aspirations of our staff and everyone invested in our future.

Each goal is designed to ensure our work creates meaningful impact for Salisbury and the wider region.

Our strategy responds directly to what we heard: the need for a bold and inclusive artistic vision, strong civic partnerships, deeper audience relationships and a progressive workplace rooted in wellbeing and fairness. It also places environmental responsibility and long-term resilience at the centre of our future.

We are committed to being a dynamic and caring organisation that reflects and celebrates the city we serve.

We look forward to creating joyful and life-enhancing experiences with you.

Click the document below to read the full strategy.